2013 Social Media year in review: Twitter

Posted: December 20, 2013 - 12:59 , by Ryan Dodge
Categories: 
ROM Social Media | Comments (1) | Comment
ROM Santa Claus parade float

As the ROM’s Social Media Coordinator, 2013 was a turning point for social media at the museum. It was the first full year where we had someone dedicated to social media, and more and more staff engaged than ever on Twitter.

For #FF, let me suggest some of our newest ROM tweeps:

Xerxes Mazda, Cheryl Fraser, Marnie Peters, Doug Currie, Martha HendersonSteven LaurieKim Tait, Susan Stock, Brad Millen, Kay SunaharaRob Mason, Silvia Forni, Chris Darling, Deepali DewanHeidi SobolAlyssa McLeod, Burton LimNoman Siddiqui, Amanda LeeEmilio Genevese, Katherine Dunnell, April Hawkins, Grant Gaspari

We launched a new Center of Discovery https://twitter.com/ROMAncient and a new voice for our hands-on galleries https://twitter.com/ROMHandsOn

We’ve got a lot of conversations going on with the hashtags to prove it!

#ROMbts – ROM Behind the Scenes

#ROMBugs – Tweets from our (in)famous Bug Room

#ROMmeso – Tweets about of special exhibition, Mesopotamia Inventing our World

#FNLROM – Friday Night Live trended in Canada on May 3th, May 10th, May 17th, Oct. 18th & Nov. 8th

#ROMmb – Tweets about March Break at the museum

#RFTH – Tweets about our fantastic holiday programming

#ROM100 – Tweets about our centennial, stay tuned for more in 2014!

#TrilobiteTuesday - Trilobites on Tuesdays

#WeaponWednesday - Weapons from our collections, on Wednesdays 

#FossilFriday - There's a theme developing here...

Our top 5 most retweeted tweets of 2013

There are obviously a lot of Robbie Burns fans out there!
https://twitter.com/ROMtoronto/status/294805319090069506

The Leafs made the playoffs and we showed a game at #FNLROM
https://twitter.com/ROMtoronto/status/332860233112244225

On a hot day, AC, WiFi and learning make a great combo
https://twitter.com/ROMtoronto/status/357877821395329024

Google Canada came to do a little indoor mapping
https://twitter.com/ROMtoronto/status/307546015173586945

And everyone loved our #SantaClauseParade float, thanks!
https://twitter.com/ROMtoronto/status/402148153992179712

Our top 5 tweets with the most reach

Our Today’s Parent Discovery Corners were a huge deal:
https://twitter.com/ROMtoronto/status/393778716989739009

Our new Komodo dragon was the coolest new gallery resident
https://twitter.com/ROMtoronto/status/309411438055796736

Obviously everyone was excited about #FNLROM tickets
https://twitter.com/ROMtoronto/status/387593890532192256

AND that @EvilDeadTO was taking part in #FNLROM
https://twitter.com/ROMtoronto/status/393380675593965568

Also when @jaxamuse did her thing at #FNLROM
https://twitter.com/ROMtoronto/status/406443859611500545

 

I want to thank all of you for making my job so fun and interesting this year and for continuing to interact with the museum on social. Find me on Twitter or get in touch via my staff page here. I love to talk social and welcome feedback and suggestions on anything and everything we do with social media at the museum!

Stay tuned for our Facebook year in review next week. 

Happy Holidays and all the best in 2014!

Ryan 

Comments

Comment by Lynda

Nice summary Ryan and a great year. Have enjoyed being a tiny part of the ROM online team from a (vast) distance. Cheers to 2014!