Ford and Peroni Engage Millennials at FNL

Ford and Peroni activations at the ROM.
Launched in 2012, Friday Night Live (FNL) has grown to become Toronto’s most unique social destination. Each week, thousands of millennials take over Canada’s world museum to enjoy curated, cutting-edge ROM content and eclectic eats, drinks, DJs, dancing, and live music. The ROM is proud to partner with Ford of Canada and Peroni Nastro Azzurro to create innovative and original activations that speak to this key audience.
As Presenting Sponsor for two consecutive years, Ford has engaged thousands of young urbanites through fun, fresh, and creative activations. The sleek and sophisticated Ford Lounge is a go-to destination for FNL-ers, in a prime space by the main stage and dance floor. A large digital wall displays social media content and selfies by guests, with a Ford vehicle at the centre of it all. Brand ambassadors interact with partygoers and curious passersby on the busy ROM Plaza, where a Ford car is also prominently displayed each week.
FNL revellers also flock to the stylish Peroni Nastro Azzurro Bar in the Peter F. Bronfman Hall, next to live performances. As Supporting Sponsor and exclusive beer supplier of FNL for four seasons, Peroni’s dedicated bar is an event hot spot. Last season, guests were treated to a crowd-pleasing sneak peek of the exhibition Peroni Nastro Azzurro celebrates The Visionary World of Vogue Italia, featuring rare video footage of fashion icons, designers, models, and muses. The next highly-anticipated season of #FNLROM kicks off on October 2, 2015, with nine weeks of cool cultural programming and entertainment, plus a bonus FNL in February 2016.
To learn more about corporate sponsorship opportunities for ROM Friday Night Live, contact Sara Zerehi at or 416.586.5546.