Engaging our Audiences: Announcing a new addition to the ROM Executive Team

Posted: September 25, 2013 - 16:17 , by Janet Carding

On September 17, Janet Carding, Director & CEO of the Royal Ontario Museum, announced some important news. Following an extensive international search, the Museum has hired its first-ever Deputy Director, Engagement: Dr. Xerxes Mazda will be joining the ROM early in November.

As part of our long-term growth and development strategy, the ROM has committed to better serving our audiences’ evolving interests and expectations. “Xerxes, in his role of Deputy Director, Engagement,” says Carding, “will be absolutely crucial to the implementation of the ROM’s plans as we work to reinvent the encyclopaedic museum for the 21st century.” He will be responsible for all facets of the visitor experience, including permanent galleries, online presence, exhibitions, learning, frontline staff, publications, branding and marketing.

Dr. Mazda comes to the ROM from the British Museum, one of the world's pre-eminent museums, where he was Head of Learning, Volunteers, and Audiences. He was a key member of the team under the leadership of Neil MacGregor that redeveloped many galleries, created a series of record-breaking exhibitions, established the world’s first Wikipedian-in-residence, and revitalized the role of the British Museum across the UK through touring exhibitions and partnerships. Prior to his eight years at the British Museum, Dr. Mazda worked at the Science Museum in London for 13 years, where he played many roles, culminating as Head of Collections Access. He holds a PhD in Organic Chemistry from Cambridge University.

The timing of Dr. Mazda’s arrival at the ROM is ideal. He is bringing his renowned expertise to the Royal Ontario Museum as we further our work of enhancing audience engagement, complete the planning for ROM 100 Centennial celebrations in 2014, and prepare for a bold new future.

To learn more about the ROM's executive team and boards, see our web page devoted to ROM Leadership.


Comment by susan mummery-bacon

I am excited to see what Dr. Mazda will bring to our evolving beloved ROM. Congratulations to the group that managed to secure such an amazing person!
I love the ROM! The dinosaurs and the special exhibits are my favourites. I would like to see the Canadian exhibits expanded for the younger generation to learn more about our wonderful country and it's history.
The cafeteria experience has blossomed as an above average eatery.
I am just beginning to look into the on-line aspects of my membership.
Speaking of my membership, i was thrilled when i was FINALLY able to buy a membership that enables me to bring a guest--any guest!- whenever i come. i was waiting for that option a very long time!
Please keep up the great work.
susan mummery-bacon