A new social media direction

Posted: October 31, 2017 - 10:53 , by ROM
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A New Direction

Starting today, we are making some changes that will enhance and deepen the ROM’s already strong social presence with our communities.

In today’s rapidly changing digital landscape, our strategy is to align our priorities so that we stay in step with our communities’ needs and meet our audiences wherever they are.

We know the ROM is an important resource that people to turn to for facts and information, ground-breaking research, and expertise on art, culture and nature. We also take pride in providing a forum for people to talk about issues, exchange ideas and engage in discussions that contribute to a better understanding of the world around us.

The changes we are making will help us build stronger connections and deeper engagement with our communities through conversations and the stories we share about on our collections, our research and our expertise that bring the world to life.

So, what’s changing?

  • We have streamlined our accounts, shifting our focus to our main ROM accounts to provide easier and more direct access to our content as well as our front-line staff and educators, our peerless experts and their ground-breaking research and fieldwork.
  • We have prioritized the sharing of our content on channels that resonate with our communities so that we can meet our communities where they are.

This new direction enables us to engage with more people, reach our experts more directly and share our ROM stories more broadly.

As the world evolves, we are evolving with it. And we look forward to taking this journey with you.

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