Publicist (1 year Fixed-Term)

Reporting to the Head of Public Relations, the Publicist is responsible for promoting Museum activities and events including exhibitions, galleries, programming and curatorial research, through print broadcast, online and social media, and maintaining ongoing media liaison locally, nationally and internationally.

RESPONSIBILITIES:

 Strategically plans, researches and implements publicity for Museum activities, including galleries, exhibitions, including feature exhibitions, curatorial research, programs, fundraising events and other newsworthy events, as assigned

•  Organizes media preview events, briefs event spokespersons, proposes various communication strategies and tactics with focus on increasing organizational profile and driving visitor attendance
• Produces a variety of publicity materials and other information materials and writes key points for speeches.  Creates video footage for social media use as required
• Trains, supervises and advises publicity interns and volunteers
• Acts in liaison with other Museum departments to exchange information.  As part of the communications teams, responds to media requests for information on all Museum activities.
• Organizes radio, television and print interviews; coordinates media visits to the Museum
• Maintains and develops media contacts and assists in maintaining the ROM’s media database
• Coordinates photography and video requests as well as design and production of printed materials for media publicity purposes.  Assists in coordination of translation of media materials into French.  Writes campaign reports detailing media strategies and coverage achieved.
• Works with the ROM’s Social Media Coordinator to ensure timely and effective messaging on the ROM’s social media platforms, targeted to various audience segmentation groups.
• Performs other duties as assigned