Reporting to the Head of Public Relations, the Publicist is responsible for promoting Museum activities and events including exhibitions, galleries, programming and curatorial research, through print broadcast, online and social media, and maintaining ongoing media liaison locally, nationally and internationally.
Strategically plans, researches and implements publicity for Museum activities, including galleries, exhibitions, including feature exhibitions, curatorial research, programs, fundraising events and other newsworthy events, as assigned
- Organizes media preview events, briefs event spokespersons, proposes various communication strategies and tactics with focus on increasing organizational profile and driving visitor attendance
- Produces a variety of publicity materials and other information materials and writes key points for speeches. Creates video footage for social media use as required
- Trains, supervises and advises publicity interns and volunteers
- Acts in liaison with other Museum departments to exchange information. As part of the communications teams, responds to media requests for information on all Museum activities.
- Organizes radio, television and print interviews; coordinates media visits to the Museum
- Maintains and develops media contacts and assists in maintaining the ROM’s media database
- Coordinates photography and video requests as well as design and production of printed materials for media publicity purposes. Assists in coordination of translation of media materials into French. Writes campaign reports detailing media strategies and coverage achieved.
- Works with the ROM’s Social Media Coordinator to ensure timely and effective messaging on the ROM’s social media platforms, targeted to various audience segmentation groups.
- Performs other duties as assigned
|Salary||$54,338 - $62,101 per annum|
- Communications program OR an acceptable equivalent in education and experience
- At least five (5) years’ professional experience in dealing with local, national and international print and broadcast media preferably in the cultural or arts/entertainment sectors
- Excellent oral and written communication and interpersonal skills
- Proven strategic and organizational skills, including project management skills in planning and implementing media campaigns
- Demonstrated ability to meet deadlines, work under pressure, take initiative, and to work both autonomously and in a team environment
- Previous word processing experience, Microsoft Word/Office and Adobe Photoshop
- French language skills would be an asset
STARTING DATE: March 2013
PROBATIONARY PERIOD: 6 months
How to Apply
PLEASE APPLY IN WRITING TO: Mara Gunner, HR Coordinator
Human Resources & Organizational Development. Royal Ontario Museum, 100 Queens Park, Toronto M5S 2C6 Fax No. 416-586-5827
Or e-mail: firstname.lastname@example.org – Please include: file no. 2013-006, Publicist on the subject line.
PRIOR TO 5:00 p.m. on February 1, 2013